About Our Logo
A New Logo for a New Generation
A process began to update the King's logo during the summer of 2006. For many it came as a surprise that seven different designs (which included word arrangement) have been used since the inception of King's in 1979. The only constant has been the crown symbol inside the "C" (for college) that was introduced in 1981.
The process accelerated in the spring of 2007 when several designs were presented to the Marketing - Recruitment Cross Functional Team. The design that met with their approval was submitted to various groups both on and off campus for feedback. It was officially approved by the President's Council August 8, 2007.
So why change the logo?
Over time the logo has become dated in its appearance and questions were raised as to whether it really said enough about the institution. Much has changed since 1981 when the crown nestled inside a "C" was introduced. For example the King's name was changed to "university college," making the "C" for college send an ambiguous message. We wanted something that better expressed our role as a Christian university.
The new logo features a more academic look and emphasizes what potential students and parents need to see: King's and University. The dual term "university college" can be a confusing term because it lacks clarity regarding the nature of our programs. We have, therefore, de-emphasized college in order to bring clarity to what it is we actually offer: university education.
We have also introduced a new symbol that expresses both the mission of King's and our perspective. The symbol incorporates several important pieces of imagery that will help tell our story.
We are very grateful for the tradition found in the crown logo. It will always hold a special place in the heart of many King's supporters.
With the launch of our new logo we believe we have honoured our roots while leaning into our future.
What It Means
