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Business Student Creates Business Plans for Local Flower Shop

Aug 03, 2017
Ashley at Vida Floral Studio
Ashley at Vida Floral Studio

Ashley Lange, originally from South Africa, is in the final year of her Bachelor of Commerce degree. Ashley completed her internship at Vida Floral Studio, an independently owned floral shop that sells both flowers and jewellery. The store is owned by a young Edmonton graduate who transformed an antique shop into Vida Floral Studio as it is today.

As an intern, Ashley created several business plans, one for the boutique's main building, and another for an original idea that needed assistance getting off the ground. In addition to making business plans, Ashley developed a marketing strategy that involved a partnership with a neighbouring coffee shop. She worked in the shop taking orders, handled customer service, and delivered flowers. Ashley was even able to create floral arrangements, adding a new skill to her resume!

While learning that theories from her textbooks never apply perfectly to real life situations, Ashley was able to expand her ability to think on her feet and work independently. The overall experience showed Ashley what she likes and doesn’t like about running a small business.

While developing a business plan and doing other tasks for Vida Floral Studio, Ashley learned how extremely important networking is. Specifically, that to be a successful business person, you need to be connected to others in a way that shows how your service is valuable to them. She elaborated by saying that the trick to networking is personalization, stepping outside of formal emails and inviting people to have coffee with you. 

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