Free Golfing an Added Perk to this Marketing Internship
Leanne Buist, a fourth-year BCom student, is spending her summer working at the Ponoka Community Golf Club for her internship.
Ponoka Golf Club is a beautiful 18 hole golf course in Ponoka, Alberta with a restaurant called The Rusty Putter. They host tournaments, leagues, weddings, and special events throughout the summer.
Leanne, a certified hairstylist who usually works in a salon over the summer, is keeping busy in her role doing marketing at the golf course. Using social media, emails, and in-house marketing like posters, she is working on promoting the golf course and the restaurant, focusing on its special events. This summer they are hosting a fundraising tournament for the club, a dinner show, a craft beer and golf night, as well as a golf and wine tasting night. The Ponoka Golf Club is also the host of the 2017 Alberta Amateur! Leanne also plays a vital role in helping to plan, organize, and run the events.
The opportunity to do lots of golfing is an added perk of the internship! Leanne is also gaining skills that will also be a huge asset to her future career. Leanne is enjoying the opportunity to experiment with promoting to different target markets and demographics. She also gets to try out different marketing techniques and see which are the most effective. She has been a bit surprised at how continuous the task of marketing is. There is a need to be constantly thinking of new ways to promote the business, making sure customers are always updated on changes to everything from event details to daily menu specials in the restaurant.