Leder Student Gains Marketing Experience Working at the Mustard Seed
Leder Students Bring Solutions to the City During Construction in Internal Case Competition
Our internal case competition this year focused on the loss to businesses due to city construction. We partnered with the City of Edmonton to create a case where our students could come up with solutions for the City of Edmonton and small businesses around the city to manage the loss they face when there is construction.
As a frequent small business visitor, I often see a blocked road or lots of construction and it immediately turns me in the opposite direction. Often times I don’t even bother trying to get to the final location if there is lots of construction. So, the city and small businesses wondered, how we can come up with a solution to aid small businesses who are struggling due to the lengthy construction time periods.
Seven teams were formed, and they got to work interviewing businesses, looking at other cities who have programs in place to reduce the impact on small businesses, and creating a solution. All the teams had awesome ideas, but one team truly had a good understanding of a way to mitigate the impact. Faith Carnegie, Diquita Cardinal, Jenae Charlebois, and Deserinque Ricketts, decided on creating a Construction Mitigation Program. This would involve having communication and public meetings so that construction workers, business owners, and customers could have a voice in what would help to minimize construction disruption. The program would also include free advertising around the city for particular businesses in construction zones. A few more perks to the program would be partnering with underground parkades to provide additional free parking, street art, and grants for businesses facing long term construction. Finally, the program would have program liaisons who would be in charge of communicating with the businesses to keep updated on the struggles they are facing and find ways in attempt to resolve the issues.
It is great to have the opportunity for our students to help solve, real-life and current issues. A big thank you to the City of Edmonton for partnering with us and a congrats to all the teams who came out and participated. We are looking forward to what next year’s case might bring!
Cassandra, a third-year Bachelor of Commerce student who lived in Guatemala for three months before attending King’s, is happily fulfilling her internship requirements by working at the Mustard Seed in the inner city.
The Mustard Seed is a non-profit organization that focuses on making sure adults experiencing poverty and homelessness have their basic needs met. In addition to providing for those in need, the Mustard Seed engages the surrounding communities to breakdown stigma and educate those who have never experienced poverty.
As an intern, Cassandra works to enhance community engagement through marketing. Additionally, Cassandra leads the week-long programs at the Mustard Seed over the summer as an instructor. Cassandra incorporates the business skills she’s learned in lectures with the non-profit world as it exists outside the classroom.
Cassandra enjoys applying the awareness of big business economic interests and individual’s economic interests, which she’s learned in her classes, as she encounters them during her work day.
For Cassandra, working with people who have very different strengths and being challenged by her teammates' varying values as they work towards a common goal has been very powerful. She sees this as a skill that will be very useful in her future career.