Pop-up workshop engages students in selling their own products
Leder Students Bring Solutions to the City During Construction in Internal Case Competition
Our internal case competition this year focused on the loss to businesses due to city construction. We partnered with the City of Edmonton to create a case where our students could come up with solutions for the City of Edmonton and small businesses around the city to manage the loss they face when there is construction.
As a frequent small business visitor, I often see a blocked road or lots of construction and it immediately turns me in the opposite direction. Often times I don’t even bother trying to get to the final location if there is lots of construction. So, the city and small businesses wondered, how we can come up with a solution to aid small businesses who are struggling due to the lengthy construction time periods.
Seven teams were formed, and they got to work interviewing businesses, looking at other cities who have programs in place to reduce the impact on small businesses, and creating a solution. All the teams had awesome ideas, but one team truly had a good understanding of a way to mitigate the impact. Faith Carnegie, Diquita Cardinal, Jenae Charlebois, and Deserinque Ricketts, decided on creating a Construction Mitigation Program. This would involve having communication and public meetings so that construction workers, business owners, and customers could have a voice in what would help to minimize construction disruption. The program would also include free advertising around the city for particular businesses in construction zones. A few more perks to the program would be partnering with underground parkades to provide additional free parking, street art, and grants for businesses facing long term construction. Finally, the program would have program liaisons who would be in charge of communicating with the businesses to keep updated on the struggles they are facing and find ways in attempt to resolve the issues.
It is great to have the opportunity for our students to help solve, real-life and current issues. A big thank you to the City of Edmonton for partnering with us and a congrats to all the teams who came out and participated. We are looking forward to what next year’s case might bring!
Imagine. You’re walking down the hallway at the King’s University; you’re listening to your headphones and not paying much attention to what’s going on around you, you make it to the atrium and stop in your tracks, the dean of the Leder School of Business and other professors are getting their eyebrows waxed!? Now, this is where we assume your laughter and amaze at this idea but this really truly happened all in the spirit of entrepreneurialism.
In late September our business professor Daniel Kim decided to start a club on campus for students to practice and engage in entrepreneurialism. The business program at The King’s University currently has specialties in entrepreneurship for students wanting to pursue their own business ventures in the future and there are many students who currently have their own businesses as well.
For the main kick-off event, Dr. Kim thought it would be a great idea to have a pop-up workshop to engage students in selling their own products. However, this seemed like a large goal without any funds, so Dr. Kim applied for a grant from Alberta Innovates, specifically the Institutional Support of Entrepreneurship Education (ISEE) Program. The entrepreneurial club at King’s won the grant and had $7000 to put towards their first event and Entrepreneurship development.
The kick-off event for the club was a pop-up day in the atrium at the university. In order to be fully prepared for this, students had sessions with a pop-up specialist Marissa Loewen. She taught them the value in having pop-up shops for new businesses and gave them more concrete details on the logistics of how pop-ups work.
Then after lots of preparation, the day came where over seven different start-ups from different students popped up in the atrium for the afternoon. There were students selling clothing, art, jewelry, and of course a student who even offered waxing services.
While the entrepreneurship club does not plan to create multiple pop-up events, they do continue to further grow this club with other events. They will be meeting regularly to discuss possible opportunities and their current businesses. In the future they also plan to host more guest speakers and events in order to foster the entrepreneurial spirit here at The King’s University!
So if there is anything you remember from this article I suppose it would be that the next time you see professors getting their eyebrows waxed or students attempting to sell you clothes at school just ask and perhaps they are starting a new business venture.