Marketing
This concentration empowers students with the expertise needed to thrive in today’s dynamic marketing environment. Courses such as Consumer Behaviour, Event Management and Marketing, and Marketing Research Analytics provide a comprehensive understanding of how to analyze consumer trends, manage large-scale events, and leverage data-driven insights for strategic decision-making.
With a focus on e-commerce, innovative design thinking, and promotional strategies, students will gain hands-on experience in crafting impactful marketing campaigns across various platforms, preparing them for diverse careers in marketing, digital media, and brand management.
Business Concentrations
Concentrations allow for specialization within the 4-year B.Com. program and prepare students for future employment and professional studies. Concentrations are not available for the 3-year B.A. or the Business minor.
Course Selection
In addition to the required general courses for a B.Com., students specializing in Marketing must take the following: